by Jangam YaswanthKumar Jangam Updated : Apr 23, 2020 in Articles

How to improve off-page optimization tips

In this article, we will see how to improve the off-page optimization for a web site or blog this point are helpful for who doesn’t know before Seo off-page optimization

the search engine wants to do their jobs as best as possible by referring users to websites and content that is most relevant to what the user is looking for. this is determined by the site content, how fast is loading your site, how often your site is linked to from other sites, and user experience, design, navigation, and bounce rate also

optimize for different types of results in addition to optimizing for the desktop experience, focus on mobile and tablets optimization with along other media also

What is on-page and off-page Seo?

In Seo they are two ways of optimization:

On-page SEO: in on-page optimization includes providing good content, content is very important, and selecting good keywords, putting a keyword incorrect place, giving appropriate title to every page, etc.

Off-page-SEO: off-page optimization includes link building, this one of the important factors google ranking your blog, submit your page link popularity by submitting open directories, link exchange,etc..

In SEO off-page optimization and on-page optimization is very important to follow some of the important points for SEO off-page optimization

Keyword Density
BackLinks
meta description
Meta keywords
Technical methods
Social Media Sharing
Comments
robots.txt file
XML sitemap
BreadCrumbs
Images alt text
H1..to h6

Keyword Density: based on your content (No of words) you will maintain a minimum of 2 to 3 times your keyword at the correct place. you will use h1 to h6.

Backlinks: the backlinks are very important in google ranking Google will rank your site depending on traffic from referring domains also you should be built quality links for that you will post some guest articles in some other sites. these backlinks are majorly two types like do-follow and no-follow compared to no-follow do-follow links will give the best rank

Meta Description: Meta description character limit 160 basically description can be any length but google truncate your description to ~155–160 characters and try to put your keyword in meta description

Meta keywords: you will include related to your tile some meta keywords in the head section and inside the content also.

Technical methods: SEO techniques are classified into two broad categories:

White hat SEO: white hat SEO ensures that the content a search engine indexes, subsequently rank and a web page content should have been created for the users and not just for the search engines.and also it will ensure a good quality of the pages.it does not allow in any deception.
black hat Seo: in SEO black hat techniques are don’t approve and attempt to minimize the effect of.this techniques also calling spamdexing. see the some of the black hat techniques(Hide text, keyword, raising the keywords counting at the page level, create a low-quality web page with little content ..etc

Social Media Sharing: for improving your site traffic best way to make your pages as shareable in social media

Comments: comments also one of an important factor in google search engines so you should try to keep some comments on your posts.

Robots.txt file: through robots.txt file the website owner will tell to google search engine how to crawl and index pages on their site.so you should have maintained the roboats.txt files

XML sitemap: The XML sitemap is indicated in your website posts and pages (navigation urls) this XML sitemap will use google search engine crawlers. When robots crawl your site must use your site’s internal links to navigate it

BreadCrumbs: breadcrumbs will make easy to search and it will tell us where we stand on site

Images alt text: optimize your all images with alt text like what exactly that picture will say and submit that images urls in some other sites

H1..to h6 : try to Add the subheadings in side the content by using h1 to h6

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Jangam YaswanthKumar Jangam

Hi, My name is Janagam Yaswanth Kumar I have more than 4 years of experience in Seo specialist and Digital marking and Ui Development like Photoshop, SketchF, and Clent side languages like HTML, CSS, Boostrap framework.

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